MakeMyTrip

MakeMyTrip is a leading player in India’s online travel space which puts to use a wide range of travel booking solutions for both domestic and international travelers. In 2000’ the company shifted the paradigm in which Indian based travelers planned and booked their travel by presenting to them a one stop shop for flights, hotels, holiday packages, buses, trains, cabs, and travel experiences. Also over the years MakeMyTrip has proven to be a very reliable travel partner for millions of customers that seek in them convenience, competitive prices, and easy to use travel planning tools.

The platform has a wide range of services which includes that of flight bookings for both domestic and international airlines, hotel reservations which range from budget to luxury resort options, train and bus ticket reservations, and also we see that they put together custom holiday packages. Also in the case of MakeMyTrip they present travel insurance, visa assistance, foreign exchange services, airport transfer services and also put forward certain travel experiences which in total make up a single shop for all your travel related needs.

A large part of the company’s success is attributed to it’ easy to use website and mobile app. We see that customers are able to easily compare prices, check out reviews, find deals, and complete bookings in a matter of minutes. Also we see that the company does well to put out promotional offers, cash back deals, seasonal sales and loyalty programs which in turn allow travelers to save money without having to sacrifice quality.

MakeMyTrip has also dived into artificial intelligence and advanced travel tech which we see play out in improved user experience. We see the roll out of AI powered travel planning tools and multi language travel assistants which in turn makes the planning process more personal and convenient. These innovations see them into the space of destination discovery, Itinerary planning and we see tailored travel recommendations based on what the user may like. 

The company is present in many parts of India through its retail outlets and offices and also has a large digital footprint world wide. Head quartered in Gurugram, Haryana it serves millions of travelers a year. Also they have a wide range of global partners which include airlines, hotel chains, tourism boards and transport providers which in turn gives users the best prices and exclusive deals.

Apart from leisure travel, in the corporate travel management space MakeMyTrip which also includes business travel management as a core service we see. They provide companies with booking solutions, expense tracking, and employee travel management systems. This has made MakeMyTrip a major force in the growing business travel sector in India. 

Also in recent years MakeMyTrip has grown its portfolio out into the international space which now includes over 130 countries for tours and attractions bookings which in turn allows users to book global sightseeing and activity experiences. Also they are very much into digital innovation, customer convenience and in general expanding travel services to better meet the needs of today’s travelers. 

Although there is online discussion of customer service issues at times MakeMyTrip is still one of India’s largest and most influential online travel brands which has millions of active users and strong brand recognition.